Friday, September 11, 2015

Satanize Me?

A report of a secret McDonald's menu is going around the Internet. I learned of it today thanks to this DIGG post:

McDonald's Has A Secret Menu And Other Facts link

Digg's source is Lucky Peach, where Lucas Peterson gives the details, along with photos, of secret menu items:
  • Sausage Egg Big MacMuffin
  • Mash Brown
  • Blankets in a Blankets
  • The McLuminati
  • “Derrida-Style”
  • General Ro’s Chicken
  • Mommie Dearest
  • The Burmese Python
  • The Captain Nemo
  • “Diorama-Style”
  • Satanize Me!         
Short of walking in to your local McDonald's and asking for one of these menu variations (under your breath), how could you really know for sure if a secret menu does or does not exist? Maybe you don't mind if the counter person gives you a blank stare. Or laughs--I'm sure someone has already tried this.

After all, other fast food places have secret menus, why not McDonalds? 

One place to start is with the author. Lucas Peterson (If you want to make sure you get the right Lucas Peterson, include "Lucky Peach" in the query.) Top results are his Twitter page:, another piece he wrote in Lucky Peace entitled, An Official Complaint Against Oriental Ramen, his LinkedIn page, where he lists his occupation as eater, Lucky Peach, LA Weekly, Serious Eats, Flaunt Magazine, Film/TV.  So we gather he is a public figure with an interest in food topics that can sometimes be humorous.

Another place to go is Lucky Peach. What kind of publication is this? From skimming results, it's a
"cult indie magazine founded by chef David Chang and writer Peter Meehan" [link] about all things food. It is a "quarterly journal of food and writing. each issue focuses on a single theme, and explores that theme through essays, art, photography, and recipes." [link]. The style of the magazine is ad-driven with loud cartoons and other attention-grabbing stuff. So an article about a secret menu fits in, although no claims are made whether it's true or not.

So, a writer that can be serious (at least at times) and a magazine that can be serious (at times) have paired up and released this story. Is this one of their not-serious moments?

The investigation returns to those customers who have tried this. They should be able to verify whether any of the creations bulleted above actually exist (I personally believe any McDonalds can deliver on Mash Brown). Where can you find these people, these witnesses?

Try Twitter.

A search for #secretmenu (guessing that's been used) turns up hits for secret menus submitted by members. Down the list is an entry by Lucky Peach with a picture of Sausage Egg Big MacMuffin, captioned: "We like to have a little fun sometimes, too!" Not quite definitive, but a sign the article is more fun than serious.

What other evidence can you find--without actually going in and muttering, "Satanize me?" (Note: I suggest not actually trying this. Keep in mind: McDonalds crew members read the Internet--they might actually comply-- in which case it doesn't have to be an official secret menu, but an underground one.)

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