The latest edition of the Full Circle Kit for winter 2020 looks at information through the eyes of an entrepreneur. Startups live and die in markets. Gathering intel about one's market includes knowing about the size of one's market, market demographics, competitors and their market share. Much of this information is available online, if you know where to look.
This seven step tutorial includes interactive challenges and explanations, starting with optimizing keyword queries, finding and navigating specialized databases, browsing and using search strategies to find accurate market sizes, competitors and their share of the market. Online searching is only one of the ways to research a market, but it's one of the first tools used by lean startups that can't afford expensive market reports.
For a limited time, this tutorial is available without a subscription. Take a free tour!
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